Major listing sites such as HomeAway have followed search engine examples and now use algorithms to prioritize vacation rental exposure. This change brought about much debate in the industry and has left many property owners trying to figure out why they continue to see a decrease in bookings and online traffic. However, there are six steps to implement that will …

High-quality vacation rental photos and images have become more important than ever, especially in today’s digital world. Studies show that colored visuals increase people’s willingness to read a piece of content by 80%. Additionally, content with relevant images gets 94 percent more views than content without relevant images. This means if your vacation rental photos do not look the best, …

Vacation rental listing copy and photos are the backbone of a listing that will be seen by potential guests. The listing and photos are the first thing a visitor sees on your website, and serves as the No. 1 way to turn a visitor into a paying customer or make them close your site. The process and content has become …